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Christmas is a time of love and goodwill, but it's also the most popular period for couples to call it quits - or cheat.
More relationships end in December than any other month, with December 11 statistically the most common day for break ups as lovers contemplate what they really want ahead of the New Year. 
And in many cases, couples part because one of them has given in to temptation.
A recent survey by adulterous dating website Illicit Encounters revealed 57 percent admitted to experiencing 'wandering eye syndrome' over the festive season, prompting sharp spikes in infidelity.
Australian dating coach Louanne Ward believes this is down to office parties, warmer weather and the fact that the festive season provides time for self-reflection which leads many to feel they are missing out on the freedom of single life.
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Perth dating coach Louanne Ward (pictured) believes more couples split and cheat at Christmas because of wild parties, warm weather and time for self-reflection 
Poll Have you ever been tempted to cheat over Christmas?
Yes No Have you ever been tempted to cheat over Christmas?
Yes 21 votes No 43 votes
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The relationship expert, from Perth, told Daily Mail Australia that cheating begins when inhibitions are lowered, with alcohol the biggest culprit for encouraging risky behaviour.
'With the spirit of Christmas in the air, endless beach days and hobbyladies packed social calendars, it's obvious inhibitions are lowered - and with that, our better judgement,' Ms Ward said.
Sun also plays a starring role in increased infidelity, she says, as a rush of serotonin sends libidos through the roof.
'When it's hot, we also naturally wear less, exposing more skin and leaving less to the imagination,' Ms Ward said.
'Whether you're trying to be subtle, modest or divert your eyes, this visual stimulation is undeniable to everyone, even those in relationships.' 
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<div class="art-ins mol-factbox femail" data-version="2" id="mol-9a563790-3f2a-11eb-a1fb-0d90045322ae" website coach reveals why partners cheat more at Christmas